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BLACK FRIDAY SALE

UP TO 35% OFF
Offer valid in Canada only, from November 2 to December 4, 2026.

40 Years Led to This.

Something has been taking shape under our roof in Chicoutimi, Canada. Born from 40 years of Canadian manufacturing.

HARD WORK BEATS TALENT

Get to know the person behind the podiums. Follow Enduro World Champion Elly Hoskin through the people, places and hard work that shaped her into the rider she is today.

DUST KINGDOM

Young freeride phenom Jack Johnston takes on the Pemberton backcountry.

Insanely agile.

The Troy ST is the black belt in the Troy family. This bike is proof that with travel, sometimes less is more.